Magpie Literacy
Designing Joyful Literacy Solutions That Empower Every Child
Today in the United States, only one-third of students read at grade level due to systemic inequities. Our kids deserve better. That's why we've partnered with Magpie to develop research-based, identity-affirming digital literacy tools for Pre-K through 8th grade. These tools are designed to leverage each student's unique strengths and ensure that every child masters the foundational reading skills necessary to become a strong, confident reader.
New Brand Strategy
The vision is simple: combine the best of literacy research with engaging, game-based interactions to create a reading solution that genuinely and measurably improves literacy outcomes for all children, regardless of their access to education.
Far too few reading tools reflect modern educational research or affirm the identities of students from historically marginalized communities. By focusing on uniqueness and affirmation, our partnership with Magpie aims to shift the national narrative on reading growth.
Leveraging expertise in user research, inclusive design, and game-based learning, we've collaborated with educators and child development specialists to ensure that our tools are not only effective but also fun and affirming.
Brand & Logo
Leveraging rigorous market analysis, strategic positioning, and inventive design methodologies, we meticulously crafted a holistic branding blueprint tailored to Vision Studio's needs. From crafting compelling visual narratives to fine-tuning brand messaging, our solution encompassed a myriad of strategic interventions aimed at enhancing brand resonance and driving sustained engagement.
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Magpie
We know that the key to successful literacy tools is engagement—students learn best when they're actively enjoying the experience. To ensure this, we worked with experts in early literacy, learning science, and game design to create a solution that is as enjoyable as it is educational
